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Channels used for purchasing items among consumers in South Korea as of November 2023, by age group

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Source

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Release date

December 2023

Region

Asia, South Korea

Survey time period

November 9 to 30, 2023

Number of respondents

6,483 respondents

Age group

16 years and older

Method of interview

Online survey

Supplementary notes

Original question: "Which channels do you usually use to purchase an item? (Choose all that apply)"

Citation formats

Leading purchase channels South Korea 2023, by age group

Published by
F. Watty,
Jan 18, 2024
According to a survey conducted by in South Korea in November 2023, about percent of respondents aged between 45 and 54 years answered that they purchased their items by finding an item they wanted to buy and then purchasing it online. This was prevalent in other age groups as well. Another popular answer was to find the desired item and purchasing it directly in physical stores.
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