* Canadians who shop online (population representative sample). The survey was administered in French and English.
The profiles were defined according to consumers' financial outlooks (optimistic or pessimistic) and their change in expenditure (spending less or more):
- Traditionalists (average outlook / spending change)
- Established Affluents (optimistic / spending less)
- Constrained Strugglers (pessimistic / spending less)
- Mindful Savers (optimistic / spending less)
- Skeptics (pessimistic / spending less)
- Free Spirits (optimistic / spending more)
- High Rollers (pessimistic / spending more)
Citation formats
Number of online orders per year in Canada 2022, by shopper profile
In Canada, online shoppers categorized as 'high rollers' make the most online purchases per year by a significant margin, at **** orders. High rollers are consumers with a pessimistic financial outlook who are increasing spending. In the second place, 'traditionalists' (average outlook and spending) make just over ** online orders per year, about ten fewer than the high rollers. Constrained strugglers (pessimistic outlook and spending less) make the most occasional online purchases yearly, at ****.
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Canada Post. (August 29, 2022). Number of online purchases per year among Canadian consumers in 2022, by consumer profile [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 20, 2026, from /statistics/1381020/online-orders-by-consumer-profile-canada/
Canada Post. "Number of online purchases per year among Canadian consumers in 2022, by consumer profile." Chart. August 29, 2022. ÌÇÐÄÆƽâ°æ. Accessed July 20, 2026. /statistics/1381020/online-orders-by-consumer-profile-canada/
Canada Post. (2022). Number of online purchases per year among Canadian consumers in 2022, by consumer profile. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 20, 2026. /statistics/1381020/online-orders-by-consumer-profile-canada/
Canada Post. "Number of Online Purchases per Year among Canadian Consumers in 2022, by Consumer Profile." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 29 Aug 2022, /statistics/1381020/online-orders-by-consumer-profile-canada/
Canada Post, Number of online purchases per year among Canadian consumers in 2022, by consumer profile ÌÇÐÄÆƽâ°æ, /statistics/1381020/online-orders-by-consumer-profile-canada/ (last visited July 20, 2026)
Number of online purchases per year among Canadian consumers in 2022, by consumer profile [Graph], Canada Post, August 29, 2022. [Online]. Available: /statistics/1381020/online-orders-by-consumer-profile-canada/
