The source specifies that the data was weighted in order to obtain a target sample of
adults taking into consideration aspects such as gender, educational attainment, age, race, and region.
Figures may not add up to 100 because of rounding.
Respondents were asked how much they had seen, read or heard about the celebrity beauty brands considered.
Citation formats
Brand awareness of Fenty Beauty by Rihanna by gender in the U.S. 2021
In 2021, the majority of U.S. consumers that were aware of the celebrity beauty brand Fenty Beauty by Rihanna were women, with a share of around 16 percent of respondents who stated that they had heard, read, or seen a lot about this brand.
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Morning Consult. (December 7, 2021). Brand awareness of Fenty Beauty by Rihanna in the United States in 2021, by gender [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 04, 2026, from /statistics/1373016/brand-awareness-of-fenty-beauty-in-the-us-by-gender/
Morning Consult. "Brand awareness of Fenty Beauty by Rihanna in the United States in 2021, by gender." Chart. December 7, 2021. ÌÇÐÄÆƽâ°æ. Accessed August 04, 2026. /statistics/1373016/brand-awareness-of-fenty-beauty-in-the-us-by-gender/
Morning Consult. (2021). Brand awareness of Fenty Beauty by Rihanna in the United States in 2021, by gender. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 04, 2026. /statistics/1373016/brand-awareness-of-fenty-beauty-in-the-us-by-gender/
Morning Consult. "Brand Awareness of Fenty Beauty by Rihanna in The United States in 2021, by Gender." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 7 Dec 2021, /statistics/1373016/brand-awareness-of-fenty-beauty-in-the-us-by-gender/
Morning Consult, Brand awareness of Fenty Beauty by Rihanna in the United States in 2021, by gender ÌÇÐÄÆƽâ°æ, /statistics/1373016/brand-awareness-of-fenty-beauty-in-the-us-by-gender/ (last visited August 04, 2026)
Brand awareness of Fenty Beauty by Rihanna in the United States in 2021, by gender [Graph], Morning Consult, December 7, 2021. [Online]. Available: /statistics/1373016/brand-awareness-of-fenty-beauty-in-the-us-by-gender/
