Share of online users using social networks as the primary source of information when researching brands in selected Latin American countries in 3rd quarter 2021
Characteristic
Share of respondents
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In the third quarter of 2021, nearly (** percent) of internet users in Colombia used social media as their primary source of information when researching brands. Of the selected Latin American countries, Argentina ranked second, with just over ** percent of respondents using these platforms to find brands. Finally, around ** percent of Mexicans and **** percent of Brazilians used this channel for the same purpose.
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DataReportal. (February 15, 2022). Share of online users using social networks as the primary source of information when researching brands in selected Latin American countries in 3rd quarter 2021 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 31, 2026, from /statistics/1336399/users-researching-brands-via-social-media-latin-america/
DataReportal. "Share of online users using social networks as the primary source of information when researching brands in selected Latin American countries in 3rd quarter 2021." Chart. February 15, 2022. ÌÇÐÄÆƽâ°æ. Accessed July 31, 2026. /statistics/1336399/users-researching-brands-via-social-media-latin-america/
DataReportal. (2022). Share of online users using social networks as the primary source of information when researching brands in selected Latin American countries in 3rd quarter 2021. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 31, 2026. /statistics/1336399/users-researching-brands-via-social-media-latin-america/
DataReportal. "Share of Online Users Using Social Networks as The Primary Source of Information When Researching Brands in Selected Latin American Countries in 3rd Quarter 2021." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 15 Feb 2022, /statistics/1336399/users-researching-brands-via-social-media-latin-america/
DataReportal, Share of online users using social networks as the primary source of information when researching brands in selected Latin American countries in 3rd quarter 2021 ÌÇÐÄÆƽâ°æ, /statistics/1336399/users-researching-brands-via-social-media-latin-america/ (last visited July 31, 2026)
Share of online users using social networks as the primary source of information when researching brands in selected Latin American countries in 3rd quarter 2021 [Graph], DataReportal, February 15, 2022. [Online]. Available: /statistics/1336399/users-researching-brands-via-social-media-latin-america/
