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Consumer behaviors when watching free ad-supported streaming TV (FAST) services in the United States in October 2021 and September 2022

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Sources

Release date

November 2022

Region

United States

Survey time period

October 2021 and September 2022

Citation formats

Consumer behaviors on FAST services in the U.S. 2021-2022

Published by ÌÇÐÄÆƽâ°æ Research Department, Jul 6, 2023
When watching on FAST services, U.S. consumers tend to watch for a specific program, with ** percent of respondents to a September 2022 survey stating to do so. Nearly half of people interviewed stated that they search through the respective platform and see if something interests them.
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Topics

Free ad-supported streaming TV in the United StatesSubscription video-on-demand in the United StatesAd-supported video-on-demand in the United StatesPremium video-on-demand in the United StatesTransactional video-on-demand in the United States
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