Main marketing budget inhibitors for streaming platforms according to marketing professionals from agencies and advertisers in France as of September 2023
Characteristic
Advertisers
Agencies
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As of September 2023, according to a survey among European marketers, ** percent of French agency professionals were inhibited to spend more money on advanced TV because of lack of proof in its effectiveness or return on investment (ROI). Another half of French advertisers were inhibited to do the same because of lack of awareness in their organization about what advanced TV was.
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AudienceXpress. (November 23, 2023). Main marketing budget inhibitors for streaming platforms according to marketing professionals from agencies and advertisers in France as of September 2023 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 03, 2026, from /statistics/1460386/marketing-budget-inhibitors-streaming-platforms-france/
AudienceXpress. "Main marketing budget inhibitors for streaming platforms according to marketing professionals from agencies and advertisers in France as of September 2023." Chart. November 23, 2023. ÌÇÐÄÆƽâ°æ. Accessed August 03, 2026. /statistics/1460386/marketing-budget-inhibitors-streaming-platforms-france/
AudienceXpress. (2023). Main marketing budget inhibitors for streaming platforms according to marketing professionals from agencies and advertisers in France as of September 2023. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 03, 2026. /statistics/1460386/marketing-budget-inhibitors-streaming-platforms-france/
AudienceXpress. "Main Marketing Budget Inhibitors for Streaming Platforms According to Marketing Professionals from Agencies and Advertisers in France as of September 2023." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 23 Nov 2023, /statistics/1460386/marketing-budget-inhibitors-streaming-platforms-france/
AudienceXpress, Main marketing budget inhibitors for streaming platforms according to marketing professionals from agencies and advertisers in France as of September 2023 ÌÇÐÄÆƽâ°æ, /statistics/1460386/marketing-budget-inhibitors-streaming-platforms-france/ (last visited August 03, 2026)
Main marketing budget inhibitors for streaming platforms according to marketing professionals from agencies and advertisers in France as of September 2023 [Graph], AudienceXpress, November 23, 2023. [Online]. Available: /statistics/1460386/marketing-budget-inhibitors-streaming-platforms-france/
