The chart is not accessible to screen readers. Please switch to the table view to access the data.
Advertisement
Advertisement
What does diversity in beauty marketing mean to U.S. consumers?
Consumer attitudes about diversity in beauty product marketing in the U.S. in 2021
A 2021 survey asked consumers in different age groups their views on diversity in beauty marketing. **** of baby boomers felt that a wide range of age-related products meant that the brand was inclusive. Only about ** of Generation Z respondents agreed with that. Gen Z members are much more likely to view a brand as inclusive if they offer gender-neutral products.
Log in or register to access precise data.
* For commercial use only
Basic Account
For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
- Free Statistics
Based on your interests
Starter Account
For single users
$199 USD
per month, billed annually
1
- Free Statistics
- Premium Statistics
The statistic on this page is a Premium Statistic and is included in this account.
Professional Account
For teams of up to 99 users
Talk to sales for pricing
- Free + Premium Statistics
- Reports
- Market ÌÇÐÄÆƽâ°æ
1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.
Other statistics that may interest you Statistics on
About the industry
10
- Premium Statistic Important brand values when buying beauty products in the U.S. 2021, by generation
- Premium Statistic U.S. preferred make-up stores among consumers 2016
- Premium Statistic What would make consumers use more refillable beauty packaging in the U.S. 2022
- Basic Statistic Brand awareness of Fenty Beauty by Rihanna by gender in the U.S. 2021
- Premium Statistic Beauty consumers who value diversity and inclusion in beauty brands in the U.S. 2021
- Premium Statistic Leading pricing factors driving beauty brand purchases 2025
- Premium Statistic Biggest themes expected to shape the beauty industry in the next few years 2025
- Premium Statistic Leading value proposition factors driving beauty brand purchases 2025
- Premium Statistic Amount spent by U.S. consumers on haircare products 2023 - 2025, by price range
- Premium Statistic Leading beauty companies in Italy 2023, based on revenue
About the region
10
- Basic Statistic Leading celebrity skincare brands in selected countries 2022, by share of voice
- Premium Statistic Importance of clean beauty to U.S. consumers by generation in 2021 & 2022
- Premium Statistic Leading celebrity makeup brands in selected countries by share of voice 2022
- Premium Statistic Sales performance in the U.S. beauty industry H1 2025, by category
- Premium Statistic Amount U.S. consumers spent on colour cosmetics, 2023 - 2025, by price range
- Premium Statistic Amount U.S. consumers spent on fragrances 2023-2025, by price range
- Premium Statistic Skin care ingredient preferences among women in the U.S. 2017
- Premium Statistic U.S. consumers face masks usage by type as of 2017
- Premium Statistic U.S. consumer attitude toward ingredient of natural cosmetics in 2016
- Premium Statistic Leading celebrity hair care brands in selected countries 2022, by share of voice
Selected statistics
10
- Premium Statistic Most popular beauty & cosmetics websites Spain 2026
- Premium Statistic Number of followers of leading beauty brands on TikTok and Instagram 2025
- Premium Statistic Leading beauty companies in Italy 2021-2024, by revenue
- Basic Statistic Ranking of leading celebrity beauty brands worldwide by sustainability score 2022
- Premium Statistic Share of online beauty spend over the last six months 2025, by channel
- Premium Statistic Consumers who listed a mass beauty brand as their most-purchased brand 2025
- Premium Statistic Number of followers of leading beauty brands on Instagram and TikTok 2025
- Premium Statistic Number of celebrity beauty brands launches globally by activity status 2007-2022
- Premium Statistic Number of hashtag views of leading cosmetics brands on TikTok 2023
- Premium Statistic Number of followers of leading cosmetics brands on social media Q1 2025
Other regions
10
- Premium Statistic Number of Instagram followers of the leading celebrity skincare brands 2022
- Premium Statistic Number of Google searches of the leading women's fragrances worldwide 2024
- Premium Statistic Number of TikTok posts of the leading women's fragrances worldwide 2024
- Premium Statistic Number of TikTok posts of the leading men's fragrances worldwide 2024
- Premium Statistic Number of Google searches of the leading men's fragrances worldwide 2024
- Premium Statistic Largest beauty M&A deals globally 2019-2023
- Premium Statistic Top beauty brands pages on Facebook in France in Q1 2021, by posts and interaction
- Premium Statistic Share of mass and masstige color cosmetics 2024, by region
- Premium Statistic Top factors that made a great in-store beauty shopping experience 2025
- Premium Statistic Adore Beauty revenue per active customer 2021-2024
Related statistics
10
- Premium Statistic Natura &Co: market capitalization 2020-2024
- Premium Statistic Emerging beauty brands by online search in the UK 2022
- Premium Statistic Share of shoppers buying beauty products online in France 2023, by gender
- Premium Statistic Share of shoppers buying beauty products online in Europe 2023, by gender
- Premium Statistic Ingredients attributes in skin care products that drive purchase U.S. 2019
- Premium Statistic Popular beauty and cosmetics websites Australia 2025, by pages per visit
- Premium Statistic Preferred make-up brands among consumers in the U.S. 2016
- Premium Statistic Online search figures of beauty products retailers' websites in the UK 2022
- Premium Statistic Influence of cosmetics online advertising in South Korea in 2018
- Premium Statistic Leading sources for cosmetics information among consumers in China in 2020
Further Content: You might find this interesting as well
* For commercial use only
Basic Account
For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
- Free Statistics
Based on your interests
Starter Account
For single users
$199 USD
per month, billed annually
1
- Free Statistics
- Premium Statistics
The statistic on this page is a Premium Statistic and is included in this account.
Professional Account
For teams of up to 99 users
Talk to sales for pricing
- Free + Premium Statistics
- Reports
- Market ÌÇÐÄÆƽâ°æ
1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.
Fashion Network. (April 22, 2021). What does diversity in beauty marketing mean to U.S. consumers? [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 31, 2026, from /statistics/1356250/us-consumer-attitudes-about-diversity-in-beauty-marketing/
Fashion Network. "What does diversity in beauty marketing mean to U.S. consumers?." Chart. April 22, 2021. ÌÇÐÄÆƽâ°æ. Accessed July 31, 2026. /statistics/1356250/us-consumer-attitudes-about-diversity-in-beauty-marketing/
Fashion Network. (2021). What does diversity in beauty marketing mean to U.S. consumers?. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 31, 2026. /statistics/1356250/us-consumer-attitudes-about-diversity-in-beauty-marketing/
Fashion Network. "What Does Diversity in Beauty Marketing Mean to U.S. Consumers?." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 22 Apr 2021, /statistics/1356250/us-consumer-attitudes-about-diversity-in-beauty-marketing/
Fashion Network, What does diversity in beauty marketing mean to U.S. consumers? ÌÇÐÄÆƽâ°æ, /statistics/1356250/us-consumer-attitudes-about-diversity-in-beauty-marketing/ (last visited July 31, 2026)
What does diversity in beauty marketing mean to U.S. consumers? [Graph], Fashion Network, April 22, 2021. [Online]. Available: /statistics/1356250/us-consumer-attitudes-about-diversity-in-beauty-marketing/
Advertisement