ÌÇÐÄÆƽâ°æ

Amount spent by consumers in the United States on fragrances in 2023 compared to 2025, by price range

© ÌÇÐÄÆƽâ°æ 2026
Download
Show detailed source information?
Register for free
Already a member?
Log in
Sources

In cooperation with
Release date

June 2025

Region

Worldwide, United States

Survey time period

2023 and 2025

Special properties

McKinsey Beauty Consumer Surveys 2023 and 2025

Citation formats

Amount U.S. consumers spent on fragrances 2023-2025, by price range

Published by ÌÇÐÄÆƽâ°æ Research Department, Jul 29, 2025

According to surveys conducted in 2023 and 2025, the share of consumers in the United States who purchased fragrances in the lowest price range, from one to 35 U.S. dollars, increased by *percent over the two-year time period. In contrast, the share of consumers purchasing these products in the second highest price range of 76 to 150 U.S. dollars decreased by percent in the same time period. 

Log in or register to access precise data.
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

  • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 99 users
Talk to sales for pricing
Contact us
  • Free + Premium Statistics
  • Reports
  • Market ÌÇÐÄÆƽâ°æ

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts

Other statistics that may interest you

The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics

Other statistics that may interest you Statistics on

About the industry

10

About the region

10

Selected statistics

10

Other regions

9

Related statistics

10

Further Content: You might find this interesting as well

Topics

Beauty and personal care in France³¢'°¿°ùé²¹±ôSephoraMoët Hennessy Louis Vuitton (LVMH Group)Global prestige/luxury cosmetics
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

  • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 99 users
Talk to sales for pricing
Contact us
  • Free + Premium Statistics
  • Reports
  • Market ÌÇÐÄÆƽâ°æ

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.