The McKinsey Beauty Consumer Survey 2025 was fielded in February 2025, with 1,000 to 1,500 respondents per market, across Australia, Brazil, China, France, Germany, India, Italy, Japan, KSA, South Korea, UAE, UK and US.
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Consumers who listed a mass beauty brand as their most-purchased brand 2025
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McKinsey & Company. (June 9, 2025). Consumers worldwide who listed a mass beauty brand as their most-purchased brand in 2025 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 03, 2026, from /statistics/1619929/consumers-who-listed-a-mass-beauty-brand-as-their-most-purchased-brand/
McKinsey & Company. "Consumers worldwide who listed a mass beauty brand as their most-purchased brand in 2025 ." Chart. June 9, 2025. ÌÇÐÄÆƽâ°æ. Accessed August 03, 2026. /statistics/1619929/consumers-who-listed-a-mass-beauty-brand-as-their-most-purchased-brand/
McKinsey & Company. (2025). Consumers worldwide who listed a mass beauty brand as their most-purchased brand in 2025 . ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 03, 2026. /statistics/1619929/consumers-who-listed-a-mass-beauty-brand-as-their-most-purchased-brand/
McKinsey & Company. "Consumers Worldwide Who Listed a Mass Beauty Brand as Their Most-purchased Brand in 2025 ." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 9 Jun 2025, /statistics/1619929/consumers-who-listed-a-mass-beauty-brand-as-their-most-purchased-brand/
McKinsey & Company, Consumers worldwide who listed a mass beauty brand as their most-purchased brand in 2025 ÌÇÐÄÆƽâ°æ, /statistics/1619929/consumers-who-listed-a-mass-beauty-brand-as-their-most-purchased-brand/ (last visited August 03, 2026)
Consumers worldwide who listed a mass beauty brand as their most-purchased brand in 2025 [Graph], McKinsey & Company, June 9, 2025. [Online]. Available: /statistics/1619929/consumers-who-listed-a-mass-beauty-brand-as-their-most-purchased-brand/
