Male beauty market in South Korea - statistics & facts
In South Korea, the societal pressure of high beauty standards has led to not only a large cosmetics market and heightened interest in plastic surgery but also daily confrontation with the topic. These high expectations about one’s outer appearance do not only affect women but also increasingly concern South Korean men. K-pop idols and male beauty models display both an avenue for male consumers to get into cosmetics as well as raising the standards for consumers even higher. This leads to growth opportunities for the male beauty market in the country.
