In 2021, approximately ** percent of the Gen Z respondents who took part in the survey chose diversity and inclusion as the most important brand values when shopping for beauty products. They were followed by around ** percent of millennial participants.
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Klarna. (March 30, 2021). Share of consumers that rank diversity and inclusion as the most important beauty brand values in the United States in 2021, by generation [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 01, 2026, from /statistics/1289101/diversity-and-inclusion-as-the-most-important-beauty-brand-values-in-the-us/
Klarna. "Share of consumers that rank diversity and inclusion as the most important beauty brand values in the United States in 2021, by generation." Chart. March 30, 2021. ÌÇÐÄÆƽâ°æ. Accessed August 01, 2026. /statistics/1289101/diversity-and-inclusion-as-the-most-important-beauty-brand-values-in-the-us/
Klarna. (2021). Share of consumers that rank diversity and inclusion as the most important beauty brand values in the United States in 2021, by generation. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 01, 2026. /statistics/1289101/diversity-and-inclusion-as-the-most-important-beauty-brand-values-in-the-us/
Klarna. "Share of Consumers That Rank Diversity and Inclusion as The Most Important Beauty Brand Values in The United States in 2021, by Generation." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 30 Mar 2021, /statistics/1289101/diversity-and-inclusion-as-the-most-important-beauty-brand-values-in-the-us/
Klarna, Share of consumers that rank diversity and inclusion as the most important beauty brand values in the United States in 2021, by generation ÌÇÐÄÆƽâ°æ, /statistics/1289101/diversity-and-inclusion-as-the-most-important-beauty-brand-values-in-the-us/ (last visited August 01, 2026)
Share of consumers that rank diversity and inclusion as the most important beauty brand values in the United States in 2021, by generation [Graph], Klarna, March 30, 2021. [Online]. Available: /statistics/1289101/diversity-and-inclusion-as-the-most-important-beauty-brand-values-in-the-us/
