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Share of consumers purchasing beauty products online over the last six months in 2025, by channel

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Sources

In cooperation with
Release date

June 2025

Region

Worldwide

Survey time period

February 2025

Supplementary notes

The McKinsey Beauty Consumer Survey 2025 was fielded in February 2025, with 1,000 to 1,500 respondents per market, across Australia, Brazil, China, France, Germany, India, Italy, Japan, KSA, South Korea, UAE, UK and US.

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Share of online beauty spend over the last six months 2025, by channel

Published by ÌÇÐÄÆƽâ°æ Research Department, Jul 29, 2025

A survey conducted in February 2025 revealed that ** percent of consumers worldwide had purchased beauty products from general marketplaces online, such as Amazon.com, in the past six months. ** percent of consumers also engaged in direct-to-consumer purchases from brand websites and purchases from specialty beauty websites such as Sephora.fr. 

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Statistics on " Cosmetics industry worldwide "

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Market overview

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Leading players

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Leading markets

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Topics

Cosmetics industryCosmetics industry in the U.S.Cosmetics in CanadaM&A in the beauty & personal care sector Holiday beauty shopping
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For single users
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Always free
Access limited to Free Statistics. Premium Statistics are not included.
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per month, billed annually 1
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