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Number of Google searches of the leading men's fragrances worldwide in 2024

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Source

Release date

June 2024

Region

Worldwide

Survey time period

2024

Supplementary notes

The number of searches includes annual searches of both "perfume" and "fragrance".

The fragrances are defined as "leading" according to the source's ranking, which is based on Google searches, TikTok posts, and Instagram posts.

Citation formats

Number of Google searches of the leading men's fragrances worldwide 2024

Published by ÌÇÐÄÆƽâ°æ Research Department, Mar 3, 2025

In 2024, the most searched male fragrances on Google were Dior Sauvage and Versace Eros, with *** million and *** million searches, respectively.

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Topics

Fragrance e-commerceBeauty and personal care e-commerce in the United StatesBeauty and personal care e-commerce worldwideFragrance market in the U.S.Flavor and fragrances market worldwide
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