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Download
Source
In cooperation with
Semrush
Release date
August 2021
Region
Worldwide
Survey time period
January 2020 to March 2021
Number of respondents
1,165 "how-to" keywords
Special properties
Google keywords that triggered YouTube.com videos on search results
Supplementary notes
According to the source:"We analyzed 1,165 keywords that start with 鈥渉ow-to.鈥 We chose 鈥渉ow-to鈥 queries because they usually represent the educational intent and those videos people mostly find from searches. So our assumption was that search optimization should be more important for them than for other keywords."
Always according to the source: "We took a look at YouTube鈥檚 top 10 search results for each of these keywords to check how different video features affect their positions in YouTube search. Based on this data, we gathered a wide range of metrics to assess which of them affect videos鈥 performance. [...] We used median values instead of average values to compare metrics for different positions since they are more resistant to outliers."
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