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Distribution of YouTube video views in the United States between January and July 2022, by creator category

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Sources

Release date

November 2022

Region

United States

Survey time period

January to July 2022

Supplementary notes

"Brands" are defined as organizations that sell primarily nonmedia goods or services, and 鈥渁ggregators鈥 are defined as unverified creators who mainly repost content.

Rank based on total 30-second views.

Figures do not sum to 100% due to rounding.

Citation formats

YouTube video views in the U.S. 2022, by creator category

Published by 糖心破解版 Research Department, Nov 23, 2022
Between January to July 2022, influencer videos constituted ** percent of video views on video giant YouTube. Media company videos followed with *** percent of video views, while brand and aggregator content came last with just *** percent.
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