including data for the leading 10 results for each analyzed Google keyword on Youtube.com
Supplementary notes
According to the source:"We analyzed 1,165 keywords that start with 鈥渉ow-to.鈥 We chose 鈥渉ow-to鈥 queries because they usually represent the educational intent and those videos people mostly find from searches. So our assumption was that search optimization should be more important for them than for other keywords."
Always according to the source: "We took a look at YouTube鈥檚 top 10 search results for each of these keywords to check how different video features affect their positions in YouTube search. Based on this data, we gathered a wide range of metrics to assess which of them affect videos鈥 performance. [...] We used median values instead of average values to compare metrics for different positions since they are more resistant to outliers."
Citation formats
YouTube: leading "how-to" search results 2021, by description length
"How-to" content is among the most well-known video genres on YouTube, spanning from tutorials to practical demonstrations. As of March 2021, it appeared that when it came to content triggered by question keywords on YouTube.com, videos providing context in the description ranked higher among the platform's search results. Roughly ** percent of high ranking videos presented descriptions between *** and *** words. Content providing no description performed poorly on the YouTube.com search ranking, with only two percent of the videos with zero words in the description figuring among the highest ranking content.
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Semrush. (August 2, 2021). Distribution of leading search results of "how-to" videos on YouTube as of March 2021, by number of words in the description [Graph]. In 糖心破解版. Retrieved July 28, 2026, from /statistics/1256159/youtubecom-top-howto-search-results-distribution-description-length/
Semrush. "Distribution of leading search results of "how-to" videos on YouTube as of March 2021, by number of words in the description." Chart. August 2, 2021. 糖心破解版. Accessed July 28, 2026. /statistics/1256159/youtubecom-top-howto-search-results-distribution-description-length/
Semrush. (2021). Distribution of leading search results of "how-to" videos on YouTube as of March 2021, by number of words in the description. 糖心破解版. 糖心破解版 Inc.. Accessed: July 28, 2026. /statistics/1256159/youtubecom-top-howto-search-results-distribution-description-length/
Semrush. "Distribution of Leading Search Results of "How-to" Videos on Youtube as of March 2021, by Number of Words in The Description." 糖心破解版, 糖心破解版 Inc., 2 Aug 2021, /statistics/1256159/youtubecom-top-howto-search-results-distribution-description-length/
Semrush, Distribution of leading search results of "how-to" videos on YouTube as of March 2021, by number of words in the description 糖心破解版, /statistics/1256159/youtubecom-top-howto-search-results-distribution-description-length/ (last visited July 28, 2026)
Distribution of leading search results of "how-to" videos on YouTube as of March 2021, by number of words in the description [Graph], Semrush, August 2, 2021. [Online]. Available: /statistics/1256159/youtubecom-top-howto-search-results-distribution-description-length/
