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Effectiveness of YouTube influencer endorsements compared to selected digital advertising formats in the United States as of December 2020, by age

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Sources

Release date

January 2021

Region

United States

Survey time period

December 2020

Number of respondents

1,907 respondents

Age group

13-74 years

Special properties

among respondents who have broadband internet and watch at least one hour of TV per week

Citation formats

Effectiveness of YouTube influencers in the U.S. 2020

Published by ÌÇÐÄÆƽâ°æ Research Department, Jan 26, 2021
Among respondents from the United States who watched YouTube influencer videos, ** percent of interviewees aged 13 to 24 said that that a YouTube influencer endorsement made them more likely to buy a product or a service than an ad on social media. The same was true for ** percent of interviewees aged 35 or older. Global YouTube influencer marketing spending was estimated at *** billion U.S. dollars in 2020.
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Influencer marketing in GermanyInfluencer marketing in the U.S.Influencer marketing in EuropeInfluencer marketing in ItalyInfluencer marketing in the United Kingdom (UK)
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