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Source
Sources
Release date
August 2022
More information
Region
Australia
Survey time period
June 2022
Number of respondents
1,000 respondents
Age group
18-70 years old
Special properties
Nationally representative sample of Australians who have shopped online at least once in the last 12 months
Supplementary notes
Only the fifteen leading brands in terms of direct brand shopper awareness are represented.
The term direct brand refers to brands that sell goods entirely or primarily online through channels owned and operated by the brand.
Original survey question: Which of these brands have you heard of before today?
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