How important is it to earning or keeping your trust that brands or companies do each of the following in response to systemic racism and racial injustice following the death of George Floyd and other recent racially motivated attacks on Blacks?
(by age)
Characteristic
General population
18 to 34 years
35 to 54 years
55 years and older
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All data is nationally representative based on age, region and gender. Breakdown of respondents: White - 1,222, Black - 235, Latinx - 243, Asian American - 246.
Citation formats
U.S. consumers' trust in brands by their response to racial injustice 2020, by age
As of 2020, ** percent of Americans aged between 18 and 34 years stated that to earn or keep their trust a brand should advocate for racial equality. This figure was ** percent among people aged 55 and older. Other important policies included making products accessible and suitable to all communities and acknowledging the problem.
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Edelman. (June 7, 2020). How important is it to earning or keeping your trust that brands or companies do each of the following in response to systemic racism and racial injustice following the death of George Floyd and other recent racially motivated attacks on Blacks? (by age) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 03, 2026, from /statistics/1153851/consumers-say-brand-response-to-racial-injustice-is-important-to-earning-or-keeping-their-trust-by-age-us/
Edelman. "How important is it to earning or keeping your trust that brands or companies do each of the following in response to systemic racism and racial injustice following the death of George Floyd and other recent racially motivated attacks on Blacks? (by age)." Chart. June 7, 2020. ÌÇÐÄÆƽâ°æ. Accessed August 03, 2026. /statistics/1153851/consumers-say-brand-response-to-racial-injustice-is-important-to-earning-or-keeping-their-trust-by-age-us/
Edelman. (2020). How important is it to earning or keeping your trust that brands or companies do each of the following in response to systemic racism and racial injustice following the death of George Floyd and other recent racially motivated attacks on Blacks? (by age). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 03, 2026. /statistics/1153851/consumers-say-brand-response-to-racial-injustice-is-important-to-earning-or-keeping-their-trust-by-age-us/
Edelman. "How Important Is It to Earning or Keeping Your Trust That Brands or Companies Do Each of The following in Response to Systemic Racism and Racial Injustice following The Death of George Floyd and Other Recent Racially Motivated Attacks on Blacks? (by Age)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 7 Jun 2020, /statistics/1153851/consumers-say-brand-response-to-racial-injustice-is-important-to-earning-or-keeping-their-trust-by-age-us/
Edelman, How important is it to earning or keeping your trust that brands or companies do each of the following in response to systemic racism and racial injustice following the death of George Floyd and other recent racially motivated attacks on Blacks? (by age) ÌÇÐÄÆƽâ°æ, /statistics/1153851/consumers-say-brand-response-to-racial-injustice-is-important-to-earning-or-keeping-their-trust-by-age-us/ (last visited August 03, 2026)
How important is it to earning or keeping your trust that brands or companies do each of the following in response to systemic racism and racial injustice following the death of George Floyd and other recent racially motivated attacks on Blacks? (by age) [Graph], Edelman, June 7, 2020. [Online]. Available: /statistics/1153851/consumers-say-brand-response-to-racial-injustice-is-important-to-earning-or-keeping-their-trust-by-age-us/
