How important is it to earning or keeping your trust that brands or companies do each of the following in response to systemic racism and racial injustice following the death of George Floyd and other recent racially motivated attacks on Blacks?
(by race)
Characteristic
General population
White
Black
Latinx
Asian American
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All data is nationally representative based on age, region and gender. Breakdown of respondents: White - 1,222, Black - 235, Latinx - 243, Asian American - 246.
Citation formats
U.S. consumers' trust in brands by their response to racial injustice 2020, by race
In 2020, ** percent of Black consumers in the United States stated that to earn or keep their trust a brand should help to address the root causes of racial inequality. This figure was ** percent for White consumers. Other important policies included making products accessible and suitable to all communities and acknowledging the problem.
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Edelman. (June 7, 2020). How important is it to earning or keeping your trust that brands or companies do each of the following in response to systemic racism and racial injustice following the death of George Floyd and other recent racially motivated attacks on Blacks? (by race) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 04, 2026, from /statistics/1153844/consumers-say-brand-response-to-racial-injustice-is-important-to-earning-or-keeping-their-trust-by-race-us/
Edelman. "How important is it to earning or keeping your trust that brands or companies do each of the following in response to systemic racism and racial injustice following the death of George Floyd and other recent racially motivated attacks on Blacks? (by race)." Chart. June 7, 2020. ÌÇÐÄÆƽâ°æ. Accessed August 04, 2026. /statistics/1153844/consumers-say-brand-response-to-racial-injustice-is-important-to-earning-or-keeping-their-trust-by-race-us/
Edelman. (2020). How important is it to earning or keeping your trust that brands or companies do each of the following in response to systemic racism and racial injustice following the death of George Floyd and other recent racially motivated attacks on Blacks? (by race). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 04, 2026. /statistics/1153844/consumers-say-brand-response-to-racial-injustice-is-important-to-earning-or-keeping-their-trust-by-race-us/
Edelman. "How Important Is It to Earning or Keeping Your Trust That Brands or Companies Do Each of The following in Response to Systemic Racism and Racial Injustice following The Death of George Floyd and Other Recent Racially Motivated Attacks on Blacks? (by Race)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 7 Jun 2020, /statistics/1153844/consumers-say-brand-response-to-racial-injustice-is-important-to-earning-or-keeping-their-trust-by-race-us/
Edelman, How important is it to earning or keeping your trust that brands or companies do each of the following in response to systemic racism and racial injustice following the death of George Floyd and other recent racially motivated attacks on Blacks? (by race) ÌÇÐÄÆƽâ°æ, /statistics/1153844/consumers-say-brand-response-to-racial-injustice-is-important-to-earning-or-keeping-their-trust-by-race-us/ (last visited August 04, 2026)
How important is it to earning or keeping your trust that brands or companies do each of the following in response to systemic racism and racial injustice following the death of George Floyd and other recent racially motivated attacks on Blacks? (by race) [Graph], Edelman, June 7, 2020. [Online]. Available: /statistics/1153844/consumers-say-brand-response-to-racial-injustice-is-important-to-earning-or-keeping-their-trust-by-race-us/
