All data is nationally representative based on age, region and gender. Breakdown of respondents: White - 1,222, Black - 235, Latinx - 243, Asian American - 246.
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Americans trust loss or gain from brand response to racial injustice 2020, by gender
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Edelman. (June 7, 2020). Share of consumers who say brand actions in response to racial injustice would result in trust gain or loss in the United States in 2020, by gender [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 05, 2026, from /statistics/1154038/consumers-who-say-brand-response-to-racial-injustice-would-result-in-trust-gain-or-loss-by-gender-us/
Edelman. "Share of consumers who say brand actions in response to racial injustice would result in trust gain or loss in the United States in 2020, by gender." Chart. June 7, 2020. ÌÇÐÄÆƽâ°æ. Accessed August 05, 2026. /statistics/1154038/consumers-who-say-brand-response-to-racial-injustice-would-result-in-trust-gain-or-loss-by-gender-us/
Edelman. (2020). Share of consumers who say brand actions in response to racial injustice would result in trust gain or loss in the United States in 2020, by gender. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 05, 2026. /statistics/1154038/consumers-who-say-brand-response-to-racial-injustice-would-result-in-trust-gain-or-loss-by-gender-us/
Edelman. "Share of Consumers Who Say Brand Actions in Response to Racial Injustice Would Result in Trust Gain or Loss in The United States in 2020, by Gender." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 7 Jun 2020, /statistics/1154038/consumers-who-say-brand-response-to-racial-injustice-would-result-in-trust-gain-or-loss-by-gender-us/
Edelman, Share of consumers who say brand actions in response to racial injustice would result in trust gain or loss in the United States in 2020, by gender ÌÇÐÄÆƽâ°æ, /statistics/1154038/consumers-who-say-brand-response-to-racial-injustice-would-result-in-trust-gain-or-loss-by-gender-us/ (last visited August 05, 2026)
Share of consumers who say brand actions in response to racial injustice would result in trust gain or loss in the United States in 2020, by gender [Graph], Edelman, June 7, 2020. [Online]. Available: /statistics/1154038/consumers-who-say-brand-response-to-racial-injustice-would-result-in-trust-gain-or-loss-by-gender-us/
