Why do you believe that brands and companies should publicly speak out against systemic racism and racial injustice following the death of George Floyd and other recent racially motivated attacks on Blacks? (by age)*
Characteristic
General population
18 to 34 years
35 to 54 years
55 years and older
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All data is nationally representative based on age, region and gender. Breakdown of respondents: White - 1,222, Black - 235, Latinx - 243, Asian American - 246.
Supplementary notes
*Of those who agree brands should publicly speak out on racial injustice
Citation formats
Reasons why brands should take a stand against racial injustice U.S. 2020, by age
In 2020, ** percent of Americans aged 55 years and older stated that they expected brands to publicly speak out on racial injustice because it is a moral obligation. This figure was ** percent among the general population.
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Edelman. (June 7, 2020). Why do you believe that brands and companies should publicly speak out against systemic racism and racial injustice following the death of George Floyd and other recent racially motivated attacks on Blacks? (by age)* [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 01, 2026, from /statistics/1150807/consumers-reasons-why-brands-should-take-stand-against-racial-injustice-by-age-us/
Edelman. "Why do you believe that brands and companies should publicly speak out against systemic racism and racial injustice following the death of George Floyd and other recent racially motivated attacks on Blacks? (by age)*." Chart. June 7, 2020. ÌÇÐÄÆƽâ°æ. Accessed August 01, 2026. /statistics/1150807/consumers-reasons-why-brands-should-take-stand-against-racial-injustice-by-age-us/
Edelman. (2020). Why do you believe that brands and companies should publicly speak out against systemic racism and racial injustice following the death of George Floyd and other recent racially motivated attacks on Blacks? (by age)*. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 01, 2026. /statistics/1150807/consumers-reasons-why-brands-should-take-stand-against-racial-injustice-by-age-us/
Edelman. "Why Do You Believe That Brands and Companies Should Publicly Speak out against Systemic Racism and Racial Injustice following The Death of George Floyd and Other Recent Racially Motivated Attacks on Blacks? (by Age)*." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 7 Jun 2020, /statistics/1150807/consumers-reasons-why-brands-should-take-stand-against-racial-injustice-by-age-us/
Edelman, Why do you believe that brands and companies should publicly speak out against systemic racism and racial injustice following the death of George Floyd and other recent racially motivated attacks on Blacks? (by age)* ÌÇÐÄÆƽâ°æ, /statistics/1150807/consumers-reasons-why-brands-should-take-stand-against-racial-injustice-by-age-us/ (last visited August 01, 2026)
Why do you believe that brands and companies should publicly speak out against systemic racism and racial injustice following the death of George Floyd and other recent racially motivated attacks on Blacks? (by age)* [Graph], Edelman, June 7, 2020. [Online]. Available: /statistics/1150807/consumers-reasons-why-brands-should-take-stand-against-racial-injustice-by-age-us/
