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Brand loyalty of consumers in the United States in 2022, by industry

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Source

Release date

September 2022

Region

United States

Survey time period

March 1-10, 2022

Number of respondents

1,500 respondents

Supplementary notes

The source calculated the loyalty score by the mean overall industry score minus the individual category score.

Citation formats

Shoppers' brand loyalty in the U.S. by industry 2022

Published by
F. Watty,
Oct 4, 2022

According to the findings of a 2022 survey, brand loyalty among consumers in the United States was the highest for the automobile industry, with a loyalty score of . Major appliances and airlines followed in the ranking with loyalty scores of and , respectively. U.S. shoppers had the least brand loyalty for brands in the toys industry.

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