* A business or brand that meets high standards of social and environmental performance, transparency, and accountability.
** These options were added in 2023.
This question was phrased by the source as follows:
"Which, if any, of the following are more likely to influence how much you trust brands and the commitment of businesses to climate change and sustainability?"
The source indicates that the sample used for this survey is nationally representative.
Citation formats
UK: impact of business commitments to sustainability on consumer trust 2022-2024
In all three years examined (2022, 2023, and 2024), approximately a of UK adults felt they could be influenced to trust businesses about their sustainability commitments if they had transparent, accountable, as well as socially and environmentally responsible supply chains. As in 2023, about a of surveyed UK consumers said they would simply not know what information to trust in 2024, while nearly a ** stated that nothing could convince them to trust brands more about their commitments to climate change.
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Deloitte. (October 25, 2024). Leading commitments to climate change and sustainability that positively influence consumers' trust in the United Kingdom (UK) from 2022 to 2024 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 26, 2026, from /statistics/1325346/influence-of-business-commitments-to-sustainability-on-trust-uk/
Deloitte. "Leading commitments to climate change and sustainability that positively influence consumers' trust in the United Kingdom (UK) from 2022 to 2024." Chart. October 25, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 26, 2026. /statistics/1325346/influence-of-business-commitments-to-sustainability-on-trust-uk/
Deloitte. (2024). Leading commitments to climate change and sustainability that positively influence consumers' trust in the United Kingdom (UK) from 2022 to 2024. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 26, 2026. /statistics/1325346/influence-of-business-commitments-to-sustainability-on-trust-uk/
Deloitte. "Leading Commitments to Climate Change and Sustainability That Positively Influence Consumers' Trust in The United Kingdom (Uk) from 2022 to 2024." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 25 Oct 2024, /statistics/1325346/influence-of-business-commitments-to-sustainability-on-trust-uk/
Deloitte, Leading commitments to climate change and sustainability that positively influence consumers' trust in the United Kingdom (UK) from 2022 to 2024 ÌÇÐÄÆƽâ°æ, /statistics/1325346/influence-of-business-commitments-to-sustainability-on-trust-uk/ (last visited July 26, 2026)
Leading commitments to climate change and sustainability that positively influence consumers' trust in the United Kingdom (UK) from 2022 to 2024 [Graph], Deloitte, October 25, 2024. [Online]. Available: /statistics/1325346/influence-of-business-commitments-to-sustainability-on-trust-uk/
