Information on total population: Base: the German-speaking population aged 14 years and older in private households at the place of their main residence in the Federal Republic of Germany
Information on total sample: 2019: 23.318 respondents, representing 70.60 million people 2020: 23,191 respondents, representing 70.64 million people 2021: 22,563 respondents, representing 70.54 million people 2022: 23,015 respondents, representing 70.60 million people 2023: 23,524 respondents, representing 70.08 million people 2024: 23,485 respondents, representing 70.48 million people
Further information on the methodology is available .
The survey question was asked in the following wording: "Various qualities are listed here. Could you please read through them and name those which you think would apply to you? - When shopping, I pay attention to whether the products originate from fair trade, namely that manufacturers in third world countries get a fair price for their products."
Citation formats
Survey on the preference for fair trade products in Germany 2019-2024
In 2024, around million consumers in Germany paid attention to a fair trade seal when shopping. Figures increased year-on-year during the specified time period. The data is based on a survey conducted in Germany on the number of people who pay attention when shopping that their purchases are fair trade certified. The data in this statistic is from the Allensbach Market and Advertising Media Analysis (Allensbacher Markt- und Werbeträgeranalyse or AWA in German), which determines attitudes, consumer habits and media usage of the population in Germany on a broad statistical basis.
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IfD Allensbach. (June 19, 2024). Number of people who pay attention when shopping that their purchases are fair trade certified in Germany from 2019 to 2024 (in millions) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 23, 2026, from /statistics/1094012/preference-for-fair-trade-products-germany/
IfD Allensbach. "Number of people who pay attention when shopping that their purchases are fair trade certified in Germany from 2019 to 2024 (in millions) ." Chart. June 19, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 23, 2026. /statistics/1094012/preference-for-fair-trade-products-germany/
IfD Allensbach. (2024). Number of people who pay attention when shopping that their purchases are fair trade certified in Germany from 2019 to 2024 (in millions) . ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 23, 2026. /statistics/1094012/preference-for-fair-trade-products-germany/
IfD Allensbach. "Number of People Who Pay Attention When Shopping That Their Purchases Are Fair Trade Certified in Germany from 2019 to 2024 (in Millions) ." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 19 Jun 2024, /statistics/1094012/preference-for-fair-trade-products-germany/
IfD Allensbach, Number of people who pay attention when shopping that their purchases are fair trade certified in Germany from 2019 to 2024 (in millions) ÌÇÐÄÆƽâ°æ, /statistics/1094012/preference-for-fair-trade-products-germany/ (last visited July 23, 2026)
Number of people who pay attention when shopping that their purchases are fair trade certified in Germany from 2019 to 2024 (in millions) [Graph], IfD Allensbach, June 19, 2024. [Online]. Available: /statistics/1094012/preference-for-fair-trade-products-germany/
