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Share of consumers who purchase premium or luxury items in selected Asia-Pacific countries in 2026, by product type

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Source

Number of respondents

13,614 respondents

Age group

18-64 years

Special properties

internet users

Supplementary notes

The original survey question was: "In which of these product categories do you also buy premium or luxury items?"
For more information, please visit the Global Consumer Survey home page and take a look at our methodology.

Survey period for:
Australia - April 1, 2025 to March 30, 2026;
China - April 1, 2025 to April 6, 2026;
India - April 1, 2025 to March 30, 2026;
Japan - April 1, 2025 to March 30, 2026;
and South Korea - April 1, 2025 to March 27, 2026.

Number of respondents in:
Australia - 1,729;
China - 3,425;
India - 3,444;
Japan - 1,731;
and South Korea - 1,731.

Citation formats

Consumers who buy premium or luxury items APAC 2026, by type

Published by
F. Watty,
May 13, 2026

According to a survey from 2026, respondents in selected Asian countries preferred to buy premium or luxury *. In addition, ** percent of respondents in China bought premium or luxury clothing items in 2026.

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