Share of consumers who tried and switched to other brands after the large scale social restrictions or PSBB in Indonesia as of August 2020, by category
Characteristic
Share of respondents
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PSBB stands for pembatasan sosial berskala besar or large scale social restrictions. Measures such as closures, travel limitations and restrictions were enforced as a response to the COVID-19 pandemic.
For most areas, PSBB was enforced from April or May 2020.
Citation formats
Brand trials and switchings among consumers post PSBB in Indonesia 2020, by category
A survey conducted on online shopping in 2020 in Indonesia found that ** percent of respondents tried or switched to new personal care brands after the large scale social restrictions, or PSBB, was imposed in the country. This was followed by ** percent of respondents who tried and switched to new food product brands. Brand loyalty among consumers have taken a hit due to COVID-19, as they are more economical and cook more from home, resulting in their curiosity in trying out or switching to other brands.
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Snapcart. (September 18, 2020). Share of consumers who tried and switched to other brands after the large scale social restrictions or PSBB in Indonesia as of August 2020, by category [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 28, 2026, from /statistics/1226132/indonesia-brand-switching-and-trying-by-category/
Snapcart. "Share of consumers who tried and switched to other brands after the large scale social restrictions or PSBB in Indonesia as of August 2020, by category." Chart. September 18, 2020. ÌÇÐÄÆƽâ°æ. Accessed July 28, 2026. /statistics/1226132/indonesia-brand-switching-and-trying-by-category/
Snapcart. (2020). Share of consumers who tried and switched to other brands after the large scale social restrictions or PSBB in Indonesia as of August 2020, by category. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 28, 2026. /statistics/1226132/indonesia-brand-switching-and-trying-by-category/
Snapcart. "Share of Consumers Who Tried and Switched to Other Brands after The Large Scale Social Restrictions or Psbb in Indonesia as of August 2020, by Category." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 18 Sep 2020, /statistics/1226132/indonesia-brand-switching-and-trying-by-category/
Snapcart, Share of consumers who tried and switched to other brands after the large scale social restrictions or PSBB in Indonesia as of August 2020, by category ÌÇÐÄÆƽâ°æ, /statistics/1226132/indonesia-brand-switching-and-trying-by-category/ (last visited July 28, 2026)
Share of consumers who tried and switched to other brands after the large scale social restrictions or PSBB in Indonesia as of August 2020, by category [Graph], Snapcart, September 18, 2020. [Online]. Available: /statistics/1226132/indonesia-brand-switching-and-trying-by-category/
