* This figure reflects the total number of survey respondents which includes respondents from the United States and Canada. The total for the United States specifically was not provided by the source.
Citation formats
Share of U.S. consumers who buy products due to brand trust 2022, by generation
In 2022, nearly ** percent of millennials said they were driven to buy a product because it was a trusted brand name. At roughly ** percent, baby boomers were the least likely generation to be convinced to purchase an item for that reason.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.
Sponsorpulse. (March 30, 2023). Consumers who buy products from a particular brand because it is a brand they trust in the United States in 2022, by generation [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 04, 2026, from /statistics/1384112/consumers-who-buy-products-due-to-brand-trust-by-generation-usa/
Sponsorpulse. "Consumers who buy products from a particular brand because it is a brand they trust in the United States in 2022, by generation." Chart. March 30, 2023. ÌÇÐÄÆƽâ°æ. Accessed August 04, 2026. /statistics/1384112/consumers-who-buy-products-due-to-brand-trust-by-generation-usa/
Sponsorpulse. (2023). Consumers who buy products from a particular brand because it is a brand they trust in the United States in 2022, by generation. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 04, 2026. /statistics/1384112/consumers-who-buy-products-due-to-brand-trust-by-generation-usa/
Sponsorpulse. "Consumers Who Buy Products from a Particular Brand Because It Is a Brand They Trust in The United States in 2022, by Generation." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 30 Mar 2023, /statistics/1384112/consumers-who-buy-products-due-to-brand-trust-by-generation-usa/
Sponsorpulse, Consumers who buy products from a particular brand because it is a brand they trust in the United States in 2022, by generation ÌÇÐÄÆƽâ°æ, /statistics/1384112/consumers-who-buy-products-due-to-brand-trust-by-generation-usa/ (last visited August 04, 2026)
Consumers who buy products from a particular brand because it is a brand they trust in the United States in 2022, by generation [Graph], Sponsorpulse, March 30, 2023. [Online]. Available: /statistics/1384112/consumers-who-buy-products-due-to-brand-trust-by-generation-usa/
