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Leading course of action if preferred brand for back-to-school (BTS) shopping is not available among consumers in the United States in 2022

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Source

Release date

June 2022

Region

United States

Survey time period

May 10 to 11, 2022

Number of respondents

1,424 respondents

Age group

18 years and older

Special properties

Mothers of children entering K-12 that will make back-to-school purchases for the 2022-23 back-to-school season

Method of interview

Online survey

Supplementary notes

100 percent of survey respondents were female.
In terms of ethnicity, 66 percent of the women surveyed were Caucasian, 15 percent were Hispanic, 13 percent were African American, and six percent were categorized as other.

Citation formats

U.S.: leading action taken if preferred school supply brand is not available 2022

Published by
F. Watty,
Jul 20, 2022
For the new school year starting in 2022, approximately half of consumers buying back-to-school supplies in the United States said they would opt for a different brand at the same store if they could not get ahold of their preferred brand of school items. About ** of shoppers said they would look for the same brand at a different retailer.
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