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Confidence in the ability to create inclusive and representative advertising content according to in-house and agency advertising professionals in the United States and Canada as of March 2021

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Sources

Release date

September 2021

Region

Canada, United States

Survey time period

March 2021

Number of respondents

*

Age group

18 years and older

Special properties

among respondents working in advertising, marketing, or media

Supplementary notes

*In-house respondent sample was 177; Agency respondent sample was 196

Citation formats

Confidence in creating representative and inclusive ads U.S. & Canada 2021

Published by ÌÇÐÄÆƽâ°æ Research Department, Sep 7, 2022
The results of a survey fielded among advertising and marketing professionals in the United States and Canada in March 2021 show that ** percent of agency marketers and ** percent of in-house marketers felt very confident in their ability to create representative and inclusive advertising content.
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Advertising consumption and perception in the U.S.Advertising in the United StatesAdvertising worldwideAdvertising in CanadaLuxury advertising and marketing
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