Annual assessment of the luxury industry France 2013-2020| ��ƽ��

Share of luxury professionals with a positive or very positive yearly assessment of the luxury industry in France from 2013 to 2020

Characteristic	Share of respondents
2020	31%
2019	72%
2018	77%
2017	62%
2016	41%
2015	41%
2014	46%
2013	66%

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Source

Release date

December 2020

More information

Region

France

Survey time period

November 19-29, 2020

Number of respondents

188 respondents

Special properties

Luxury professionals (management, brand managers, marketing directors, luxury agencies, etc.)

Method of interview

Online survey

Supplementary notes

The source does not indicate the age of the respondents.
Figures for the years prior to 2016 come from a previous edition of this report.

The question was phrased by the source as follows: "Selon vous, parmi les expressions suivantes, quelle est celle qui illustre le mieux l’année 2020 pour le secteur du luxe ?
- Le franc sourire + Le sourire timide"

Citation formats

This bar chart shows the share of French luxury professionals with a positive or very positive assessment of the industry from 2013 to 2020. From 2014 to 2016, less than 50 percent of the industry professionals assessed the sector positively, however between 2017 and 2019, luxury professionals in France felt very positively towards the industry. Unsurprisingly within the COVID-19 context, the share of professional feeling optimistic about the sector dropped dramatically in 2020, going from 72 percent in 2019 to 31 percent in 2020.