| Characteristic | Share of respondents |
|---|---|
| - | - |
| - | - |
| - | - |
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Source
Source
Release date
October 2018
More information
Region
China
Survey time period
June 2018
Number of respondents
5,009 respondents
Special properties
Chinese luxury shoppers across genders, generations, income levels, city tiers and regions
Method of interview
Online survey
Supplementary notes
Survey question:
In the past year, for luxury brand purchases, which channel(s) did you use? Please rank based on expenditure.
Only channels that were ranked as top 2 in luxury expenditure by the respondents were counted.
The survey conductor defines the luxury shopper as someone who had purchased fashion products (e.g. apparel, handbag) from two or more brands in a list the survey provided, over the last one year. The list included 25 brands, from top luxury brands like Chanel, Louis Vuitton and Dior to more affordable luxury brands like Paul Smith, Maje and Kate Spade.
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