In 2021, Amazon's retail media network had an average revenue per user of 111 U.S. dollars in the United States. Instacart's network's ARPU stood at 29 U.S. dollars. In total, U.S. digital retail media ad spending stood at 31.5 billion U.S. dollars that year.
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Insider Intelligence. (May 5, 2022). Average revenue per user (ARPU) of selected retail media networks in the United States in 2021 (in U.S. dollars) [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 25, 2026, from /statistics/1319571/retail-media-ad-arpu-usa/
Insider Intelligence. "Average revenue per user (ARPU) of selected retail media networks in the United States in 2021 (in U.S. dollars)." Chart. May 5, 2022. ÌÇÐÄÆÆ½â°æ. Accessed July 25, 2026. /statistics/1319571/retail-media-ad-arpu-usa/
Insider Intelligence. (2022). Average revenue per user (ARPU) of selected retail media networks in the United States in 2021 (in U.S. dollars). ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 25, 2026. /statistics/1319571/retail-media-ad-arpu-usa/
Insider Intelligence. "Average Revenue per User (Arpu) of Selected Retail Media Networks in The United States in 2021 (in U.S. Dollars)." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 5 May 2022, /statistics/1319571/retail-media-ad-arpu-usa/
Insider Intelligence, Average revenue per user (ARPU) of selected retail media networks in the United States in 2021 (in U.S. dollars) ÌÇÐÄÆÆ½â°æ, /statistics/1319571/retail-media-ad-arpu-usa/ (last visited July 25, 2026)
Average revenue per user (ARPU) of selected retail media networks in the United States in 2021 (in U.S. dollars) [Graph], Insider Intelligence, May 5, 2022. [Online]. Available: /statistics/1319571/retail-media-ad-arpu-usa/