Original question: "What are the most important factors taken into
account when choosing a programmatic partner?"
The source does not provide information about the type of survey or the date of survey. The date provided is the publication date.
Citation formats
Top factors for choosing a programmatic vendor in the U.S. 2021
During a 2021 survey carried out among brand and agency executives from the United States, it was found that targeting capabilities were the most important factor taken into account when choosing a programmatic partner, followed by privacy/compliance, and price. In 2021, programmatic advertising in the U.S. attracted a spending of *** billion U.S. dollars.
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Digiday, & AdTheorent. (July 15, 2021). Factors taken into account while choosing a programmatic vendor according to executives in the United States as of July 2021 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 06, 2026, from /statistics/1317749/factors-choose-programmatic-vendor-usa/
Digiday, und AdTheorent. "Factors taken into account while choosing a programmatic vendor according to executives in the United States as of July 2021." Chart. July 15, 2021. ÌÇÐÄÆƽâ°æ. Accessed August 06, 2026. /statistics/1317749/factors-choose-programmatic-vendor-usa/
Digiday, AdTheorent. (2021). Factors taken into account while choosing a programmatic vendor according to executives in the United States as of July 2021. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 06, 2026. /statistics/1317749/factors-choose-programmatic-vendor-usa/
Digiday, and AdTheorent. "Factors Taken into Account While Choosing a Programmatic Vendor According to Executives in The United States as of July 2021." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 15 Jul 2021, /statistics/1317749/factors-choose-programmatic-vendor-usa/
Digiday & AdTheorent, Factors taken into account while choosing a programmatic vendor according to executives in the United States as of July 2021 ÌÇÐÄÆƽâ°æ, /statistics/1317749/factors-choose-programmatic-vendor-usa/ (last visited August 06, 2026)
Factors taken into account while choosing a programmatic vendor according to executives in the United States as of July 2021 [Graph], Digiday, & AdTheorent, July 15, 2021. [Online]. Available: /statistics/1317749/factors-choose-programmatic-vendor-usa/
