In 2024, nearly two-thirds (or ** percent) of digital display advertising expenditure in France was spent on ads bought programmatically. Meanwhile, ** percent of ads were bought non-programmatically.
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Oliver Wyman. (February 6, 2025). Distribution of digital display advertising spending in France in 2024, by purchase method [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 22, 2026, from /statistics/414977/digital-display-advertising-spending-by-purchase-method-france/
Oliver Wyman. "Distribution of digital display advertising spending in France in 2024, by purchase method." Chart. February 6, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 22, 2026. /statistics/414977/digital-display-advertising-spending-by-purchase-method-france/
Oliver Wyman. (2025). Distribution of digital display advertising spending in France in 2024, by purchase method. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 22, 2026. /statistics/414977/digital-display-advertising-spending-by-purchase-method-france/
Oliver Wyman. "Distribution of Digital Display Advertising Spending in France in 2024, by Purchase Method." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 6 Feb 2025, /statistics/414977/digital-display-advertising-spending-by-purchase-method-france/
Oliver Wyman, Distribution of digital display advertising spending in France in 2024, by purchase method ÌÇÐÄÆƽâ°æ, /statistics/414977/digital-display-advertising-spending-by-purchase-method-france/ (last visited July 22, 2026)
Distribution of digital display advertising spending in France in 2024, by purchase method [Graph], Oliver Wyman, February 6, 2025. [Online]. Available: /statistics/414977/digital-display-advertising-spending-by-purchase-method-france/
