Luxury fashion house Versace has seen sharp gains from strategic celebrity endorsements in China. In May 2024, its WeChat official account expanded to over ** million monthly active users. Gucci landed at second spot among luxury fashion brands, with *** million monthly active users. The third placeholder, Dior, saw a considerable decline in its WeChat account popularity.
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QuestMobile. (July 2, 2024). Monthly active users of leading official accounts from luxury fashion brands on WeChat in China in May 2024 (in millions) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 31, 2026, from /statistics/1480709/china-leading-luxury-brands-official-accounts-on-wechat-mau/
QuestMobile. "Monthly active users of leading official accounts from luxury fashion brands on WeChat in China in May 2024 (in millions)." Chart. July 2, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 31, 2026. /statistics/1480709/china-leading-luxury-brands-official-accounts-on-wechat-mau/
QuestMobile. (2024). Monthly active users of leading official accounts from luxury fashion brands on WeChat in China in May 2024 (in millions). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 31, 2026. /statistics/1480709/china-leading-luxury-brands-official-accounts-on-wechat-mau/
QuestMobile. "Monthly Active Users of Leading Official Accounts from Luxury Fashion Brands on Wechat in China in May 2024 (in Millions)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 2 Jul 2024, /statistics/1480709/china-leading-luxury-brands-official-accounts-on-wechat-mau/
QuestMobile, Monthly active users of leading official accounts from luxury fashion brands on WeChat in China in May 2024 (in millions) ÌÇÐÄÆƽâ°æ, /statistics/1480709/china-leading-luxury-brands-official-accounts-on-wechat-mau/ (last visited July 31, 2026)
Monthly active users of leading official accounts from luxury fashion brands on WeChat in China in May 2024 (in millions) [Graph], QuestMobile, July 2, 2024. [Online]. Available: /statistics/1480709/china-leading-luxury-brands-official-accounts-on-wechat-mau/
