According to a recent survey conducted in Vietnam by in 2022, around ** percent of respondents in Vietnam stated to have made purchases directly through fan pages of shops when using social commerce. By comparison, ** percent of them bought products through sellers' personal accounts.
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Decision Lab. (April 5, 2022). Share of online shoppers who made purchases via social commerce in Vietnam in 2022, by context [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 31, 2026, from /statistics/1301151/vietnam-online-shoppers-who-made-purchases-via-social-commerce-by-context/
Decision Lab. "Share of online shoppers who made purchases via social commerce in Vietnam in 2022, by context." Chart. April 5, 2022. ÌÇÐÄÆƽâ°æ. Accessed July 31, 2026. /statistics/1301151/vietnam-online-shoppers-who-made-purchases-via-social-commerce-by-context/
Decision Lab. (2022). Share of online shoppers who made purchases via social commerce in Vietnam in 2022, by context. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 31, 2026. /statistics/1301151/vietnam-online-shoppers-who-made-purchases-via-social-commerce-by-context/
Decision Lab. "Share of Online Shoppers Who Made Purchases via Social Commerce in Vietnam in 2022, by Context." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 5 Apr 2022, /statistics/1301151/vietnam-online-shoppers-who-made-purchases-via-social-commerce-by-context/
Decision Lab, Share of online shoppers who made purchases via social commerce in Vietnam in 2022, by context ÌÇÐÄÆƽâ°æ, /statistics/1301151/vietnam-online-shoppers-who-made-purchases-via-social-commerce-by-context/ (last visited July 31, 2026)
Share of online shoppers who made purchases via social commerce in Vietnam in 2022, by context [Graph], Decision Lab, April 5, 2022. [Online]. Available: /statistics/1301151/vietnam-online-shoppers-who-made-purchases-via-social-commerce-by-context/
