According to a recent survey conducted in Vietnam by in 2022, most online shoppers bought products from shops they were already familiar with on all platforms, as stated by almost ** percent of the respondents. Celebrity and KOLs as sellers were much more popular on TikTok and Instagram than on other studied platforms.
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Decision Lab. (April 5, 2022). Most popular types of sellers that online shoppers have bought products from on social media in Vietnam in 2022, by platform [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 03, 2026, from /statistics/1301544/vietnam-sellers-that-online-shoppers-have-bought-products-from-on-social-commerce-by-platform/
Decision Lab. "Most popular types of sellers that online shoppers have bought products from on social media in Vietnam in 2022, by platform." Chart. April 5, 2022. ÌÇÐÄÆƽâ°æ. Accessed August 03, 2026. /statistics/1301544/vietnam-sellers-that-online-shoppers-have-bought-products-from-on-social-commerce-by-platform/
Decision Lab. (2022). Most popular types of sellers that online shoppers have bought products from on social media in Vietnam in 2022, by platform. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 03, 2026. /statistics/1301544/vietnam-sellers-that-online-shoppers-have-bought-products-from-on-social-commerce-by-platform/
Decision Lab. "Most Popular Types of Sellers That Online Shoppers Have Bought Products from on Social Media in Vietnam in 2022, by Platform." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 5 Apr 2022, /statistics/1301544/vietnam-sellers-that-online-shoppers-have-bought-products-from-on-social-commerce-by-platform/
Decision Lab, Most popular types of sellers that online shoppers have bought products from on social media in Vietnam in 2022, by platform ÌÇÐÄÆƽâ°æ, /statistics/1301544/vietnam-sellers-that-online-shoppers-have-bought-products-from-on-social-commerce-by-platform/ (last visited August 03, 2026)
Most popular types of sellers that online shoppers have bought products from on social media in Vietnam in 2022, by platform [Graph], Decision Lab, April 5, 2022. [Online]. Available: /statistics/1301544/vietnam-sellers-that-online-shoppers-have-bought-products-from-on-social-commerce-by-platform/
