Original question: "Which channel do you come to know about the product first?; After knowing about the product, what information sources/channels do you usually refer to?; After buying, which channel do you use to follow the information on purchased product?"
Citation formats
Share of people who made purchase directly via Facebook Vietnam 2022, by category
A survey conducted by in Vietnam in 2022 revealed that around ** percent of Vietnamese respondents had purchased electronics products directly via Facebook. By comparison, around one-third of the respondents had bought financial services on the said platform.
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Decision Lab. (March 17, 2022). Share of consumers who purchased products directly via Facebook in Vietnam in 2022, by product category [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved August 03, 2026, from /statistics/1299401/vietnam-share-of-people-who-made-purchase-directly-via-facebook-by-category/
Decision Lab. "Share of consumers who purchased products directly via Facebook in Vietnam in 2022, by product category." Chart. March 17, 2022. ÌÇÐÄÆÆ½â°æ. Accessed August 03, 2026. /statistics/1299401/vietnam-share-of-people-who-made-purchase-directly-via-facebook-by-category/
Decision Lab. (2022). Share of consumers who purchased products directly via Facebook in Vietnam in 2022, by product category. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: August 03, 2026. /statistics/1299401/vietnam-share-of-people-who-made-purchase-directly-via-facebook-by-category/
Decision Lab. "Share of Consumers Who Purchased Products Directly via Facebook in Vietnam in 2022, by Product Category." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 17 Mar 2022, /statistics/1299401/vietnam-share-of-people-who-made-purchase-directly-via-facebook-by-category/
Decision Lab, Share of consumers who purchased products directly via Facebook in Vietnam in 2022, by product category ÌÇÐÄÆÆ½â°æ, /statistics/1299401/vietnam-share-of-people-who-made-purchase-directly-via-facebook-by-category/ (last visited August 03, 2026)
Share of consumers who purchased products directly via Facebook in Vietnam in 2022, by product category [Graph], Decision Lab, March 17, 2022. [Online]. Available: /statistics/1299401/vietnam-share-of-people-who-made-purchase-directly-via-facebook-by-category/