According to a survey by on online shopping behavior in India conducted in June 2022, ** percent of consumers used e-commerce marketplaces to shop online. In comparison, ** percent of consumers used shopping apps.
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Rakuten Insight. (July 19, 2022). Preferred channels for online shopping in India as of June 2022 [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 19, 2026, from /statistics/1324660/india-online-purchasing-channel-preference/
Rakuten Insight. "Preferred channels for online shopping in India as of June 2022." Chart. July 19, 2022. ÌÇÐÄÆÆ½â°æ. Accessed July 19, 2026. /statistics/1324660/india-online-purchasing-channel-preference/
Rakuten Insight. (2022). Preferred channels for online shopping in India as of June 2022. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 19, 2026. /statistics/1324660/india-online-purchasing-channel-preference/
Rakuten Insight. "Preferred Channels for Online Shopping in India as of June 2022." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 19 Jul 2022, /statistics/1324660/india-online-purchasing-channel-preference/
Rakuten Insight, Preferred channels for online shopping in India as of June 2022 ÌÇÐÄÆÆ½â°æ, /statistics/1324660/india-online-purchasing-channel-preference/ (last visited July 19, 2026)
Preferred channels for online shopping in India as of June 2022 [Graph], Rakuten Insight, July 19, 2022. [Online]. Available: /statistics/1324660/india-online-purchasing-channel-preference/