According to a survey conducted in January 2025, 44 percent of gamers in the United States reported watching general gaming YouTubers on the platform. Around 41 percent of U.S. adults had streamers as their favorite YouTube content creator category. YouTubers posting style-driven content, such as informative or humorous, were popular among 25 percent of the survey respondents.
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Big Games Machine. (February 18, 2025). Popular gaming content creator categories on YouTube among gamers in the United States as of January 2025 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 20, 2026, from /statistics/1607944/us-popular-content-creator-categories-youtube-gamers/
Big Games Machine. "Popular gaming content creator categories on YouTube among gamers in the United States as of January 2025." Chart. February 18, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 20, 2026. /statistics/1607944/us-popular-content-creator-categories-youtube-gamers/
Big Games Machine. (2025). Popular gaming content creator categories on YouTube among gamers in the United States as of January 2025. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 20, 2026. /statistics/1607944/us-popular-content-creator-categories-youtube-gamers/
Big Games Machine. "Popular Gaming Content Creator Categories on Youtube among Gamers in The United States as of January 2025." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 18 Feb 2025, /statistics/1607944/us-popular-content-creator-categories-youtube-gamers/
Big Games Machine, Popular gaming content creator categories on YouTube among gamers in the United States as of January 2025 ÌÇÐÄÆƽâ°æ, /statistics/1607944/us-popular-content-creator-categories-youtube-gamers/ (last visited July 20, 2026)
Popular gaming content creator categories on YouTube among gamers in the United States as of January 2025 [Graph], Big Games Machine, February 18, 2025. [Online]. Available: /statistics/1607944/us-popular-content-creator-categories-youtube-gamers/
