In the first half of 2021, video ads accounted for roughly ** percent of programmatic advertising spending in Spain. Other display formats took ** percent of the total. Native ads were responsible for the remaining *** percent.
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IAB Spain, & Adomik, & Sibbo. (September 10, 2021). Distribution of programmatic advertising spending in Spain in 1st half 2021, by format [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved August 01, 2026, from /statistics/1283339/programmatic-ad-spend-format-spain/
IAB Spain, und Adomik, und Sibbo. "Distribution of programmatic advertising spending in Spain in 1st half 2021, by format." Chart. September 10, 2021. ÌÇÐÄÆÆ½â°æ. Accessed August 01, 2026. /statistics/1283339/programmatic-ad-spend-format-spain/
IAB Spain, Adomik, Sibbo. (2021). Distribution of programmatic advertising spending in Spain in 1st half 2021, by format. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: August 01, 2026. /statistics/1283339/programmatic-ad-spend-format-spain/
IAB Spain, and Adomik, and Sibbo. "Distribution of Programmatic Advertising Spending in Spain in 1st Half 2021, by Format." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 10 Sep 2021, /statistics/1283339/programmatic-ad-spend-format-spain/
IAB Spain & Adomik & Sibbo, Distribution of programmatic advertising spending in Spain in 1st half 2021, by format ÌÇÐÄÆÆ½â°æ, /statistics/1283339/programmatic-ad-spend-format-spain/ (last visited August 01, 2026)
Distribution of programmatic advertising spending in Spain in 1st half 2021, by format [Graph], IAB Spain, & Adomik, & Sibbo, September 10, 2021. [Online]. Available: /statistics/1283339/programmatic-ad-spend-format-spain/