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Share of digital in the out-of-home (OOH) advertising market in Italy from 2016 to 2025

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Sources

Release date

July 2021

Region

Italy

Survey time period

2016 to 2020

Supplementary notes

* Forecast.
Figures calculated by ÌÇÐÄÆƽâ°æ based on data provided by source.

Citation formats

Share of digital in OOH ad spending in Italy 2016-2025

Published by ÌÇÐÄÆƽâ°æ Research Department, Jul 14, 2021
Digital out-of-home advertising (DOOH) amounted to percent of out-of-home (OOH) advertising spending in Italy in 2020, marking an increase from the previous year. The share of DOOH was projected to amount to percent in 2021, and to reach percent in 2025.
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OOH advertising in ChinaAdvertising in ChinaDigital out-of-home advertising worldwideProgrammatic digital out-of-home (prDOOH) advertisingDigital out-of-home advertising in Europe
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