YouGov BrandIndex awards brands Buzz scores based on a survey of respondents that asks: "If you've heard anything about the brand in the last two weeks, through advertising, news or word of mouth, was it positive or negative?"
Scores are net scores, calculated by subtracting the percentage of negative responses from the percentage of positive responses for each brand.
All Buzz scores listed have been rounded to a single decimal place.
Citation formats
Ranking of financial sector brands in Sweden 2019, by Buzz score
This statistic shows a ranking of financial sector brands by average Buzz score in Sweden as of 2019. Swish ranked highest with a score of ****, followed by ICA Banken and Klarna.
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YouGov. (January 30, 2020). Ranking of financial sector brands by Buzz score in Sweden in 2019 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 29, 2026, from /statistics/443451/leading-financial-sector-brands-ranked-by-buzz-score-in-sweden/
YouGov. "Ranking of financial sector brands by Buzz score in Sweden in 2019." Chart. January 30, 2020. ÌÇÐÄÆƽâ°æ. Accessed July 29, 2026. /statistics/443451/leading-financial-sector-brands-ranked-by-buzz-score-in-sweden/
YouGov. (2020). Ranking of financial sector brands by Buzz score in Sweden in 2019. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 29, 2026. /statistics/443451/leading-financial-sector-brands-ranked-by-buzz-score-in-sweden/
YouGov. "Ranking of Financial Sector Brands by Buzz Score in Sweden in 2019." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 30 Jan 2020, /statistics/443451/leading-financial-sector-brands-ranked-by-buzz-score-in-sweden/
YouGov, Ranking of financial sector brands by Buzz score in Sweden in 2019 ÌÇÐÄÆƽâ°æ, /statistics/443451/leading-financial-sector-brands-ranked-by-buzz-score-in-sweden/ (last visited July 29, 2026)
Ranking of financial sector brands by Buzz score in Sweden in 2019 [Graph], YouGov, January 30, 2020. [Online]. Available: /statistics/443451/leading-financial-sector-brands-ranked-by-buzz-score-in-sweden/
