In a survey conducted in December 2021 among Australian consumers, around ** percent of respondents aged 16 to 24 years said they were more likely to be brand loyal if the brand aligned with their values. In comparison, only about ** percent of those aged 54 and over reported being more inclined to be brand loyal due to value alignment.
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Yotpo. (March 11, 2022). Share of consumers more inclined to be brand loyal if the brand aligns with their values in Australia as of December 2021, by age [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 27, 2026, from /statistics/1399854/australia-consumer-inclination-to-be-brand-loyal-based-on-value-alignment-by-age/
Yotpo. "Share of consumers more inclined to be brand loyal if the brand aligns with their values in Australia as of December 2021, by age." Chart. March 11, 2022. ÌÇÐÄÆƽâ°æ. Accessed July 27, 2026. /statistics/1399854/australia-consumer-inclination-to-be-brand-loyal-based-on-value-alignment-by-age/
Yotpo. (2022). Share of consumers more inclined to be brand loyal if the brand aligns with their values in Australia as of December 2021, by age. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 27, 2026. /statistics/1399854/australia-consumer-inclination-to-be-brand-loyal-based-on-value-alignment-by-age/
Yotpo. "Share of Consumers More Inclined to Be Brand Loyal If The Brand Aligns with Their Values in Australia as of December 2021, by Age." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 11 Mar 2022, /statistics/1399854/australia-consumer-inclination-to-be-brand-loyal-based-on-value-alignment-by-age/
Yotpo, Share of consumers more inclined to be brand loyal if the brand aligns with their values in Australia as of December 2021, by age ÌÇÐÄÆƽâ°æ, /statistics/1399854/australia-consumer-inclination-to-be-brand-loyal-based-on-value-alignment-by-age/ (last visited July 27, 2026)
Share of consumers more inclined to be brand loyal if the brand aligns with their values in Australia as of December 2021, by age [Graph], Yotpo, March 11, 2022. [Online]. Available: /statistics/1399854/australia-consumer-inclination-to-be-brand-loyal-based-on-value-alignment-by-age/
