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GetYourGuide brand awareness, usage, popularity, loyalty, and buzz among consumers in the United States in 2025, by generation

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Source

Number of respondents

1,249¹

Age group

18-64 years

Special properties

residential online population

Supplementary notes

¹ Total survey count. The base for popularity, usage, loyalty, and buzz only refers to respondents who know the individual brands. Data for popularity, usage, loyalty, and buzz has a low base (under 100 respondents).

During the survey, the questions were phrased as follows:

  • Brand Awareness: Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left.
  • Brand popularity: When it comes to travel portals, which of the following brands do you like?
  • Brand usage: When it comes to travel portals, which of the following brands have you used in the past 12 months?
  • Brand loyalty: When it comes to travel portals, which of the following brands are you likely to use again in the future?
  • Brand buzz: Which of the following brands have you noticed in the media, on social media or in advertising in the past 3 months? Please think of news coverage, public discourse, sponsored content, and advertising.

For more information, please consult the Consumer ÌÇÐÄÆƽâ°æ Methodology.

Citation formats

GetYourGuide brand profile in the United States 2025, by generation

Published by ÌÇÐÄÆƽâ°æ Research Department, Aug 7, 2025

In a 2025 study of the GetYourGuide brand profile in the United States, the company reported the highest brand awareness among ** consumers. While roughly **** out of 10 and ** consumers surveyed said they knew the brand, just *** percent of * respondents said the same.

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Statistics on " Experiential travel: tours, activities, and attractions "

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Other statistics that may interest you Experiential travel: tours, activities, and attractions

Overview

5

Travelers' behavior & opinions

4

Viator

4

GetYourGuide

3

Klook

5

Other key players

4

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Topics

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