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Engagement rates of TikTok influencer content in selected countries worldwide as of July 2020

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Source

Release date

July 2020

Region

Worldwide

Survey time period

July 2020

Supplementary notes

The source defines an influencer as an account with over 1,000 subscribers.

Data is based on 3.1 million TikTok influencers (TikTok accounts those have over 1,000 followers).
Engagement Rate is found by adding the number of likes, comments, and shares and dividing the sum by the number of views on a post.

Citation formats

Engagement rate of U.S. influencers vs. worldwide on TikTok 2020

Published by Thuy D., Aug 28, 2020
A July 2020 study on the video sharing app TikTok revealed that TikTok influencers in the United States had a higher engagement rate than the global average. U.S. influencers had an average engagement rate of percent. In comparison, international TikTok influencers had an engagement rate of percent.
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TikTok marketingDigital advertising in the U.S.Social media advertising and marketing worldwideBrands on social mediaDigital video advertising and marketing worldwide
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