According to a Hong Kong consumer survey conducted by in May 2021, ** percent of male respondents specified a high subscription fee as the main reason not to pay for subscription video-on-demand (SVOD). Alternative free or cheaper channels and no interest in the shows on offer were another two common reasons among those unwilling to subscribe.
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Rakuten Insight. (August 13, 2021). Leading reasons not to pay for subscription video-on-demand (SVOD) services in Hong Kong as of May 2021, by gender [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 05, 2026, from /statistics/1260383/hong-kong-reasons-not-to-pay-for-svod-by-gender/
Rakuten Insight. "Leading reasons not to pay for subscription video-on-demand (SVOD) services in Hong Kong as of May 2021, by gender." Chart. August 13, 2021. ÌÇÐÄÆƽâ°æ. Accessed August 05, 2026. /statistics/1260383/hong-kong-reasons-not-to-pay-for-svod-by-gender/
Rakuten Insight. (2021). Leading reasons not to pay for subscription video-on-demand (SVOD) services in Hong Kong as of May 2021, by gender. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 05, 2026. /statistics/1260383/hong-kong-reasons-not-to-pay-for-svod-by-gender/
Rakuten Insight. "Leading Reasons Not to Pay for Subscription Video-on-demand (Svod) Services in Hong Kong as of May 2021, by Gender." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 13 Aug 2021, /statistics/1260383/hong-kong-reasons-not-to-pay-for-svod-by-gender/
Rakuten Insight, Leading reasons not to pay for subscription video-on-demand (SVOD) services in Hong Kong as of May 2021, by gender ÌÇÐÄÆƽâ°æ, /statistics/1260383/hong-kong-reasons-not-to-pay-for-svod-by-gender/ (last visited August 05, 2026)
Leading reasons not to pay for subscription video-on-demand (SVOD) services in Hong Kong as of May 2021, by gender [Graph], Rakuten Insight, August 13, 2021. [Online]. Available: /statistics/1260383/hong-kong-reasons-not-to-pay-for-svod-by-gender/
