According to a Chinese consumer survey conducted by in May 2021, a more abundant and diversified content library on offer was the main reason to pay for subscription video-on-demand (SVOD) among both female and male respondents. The survey also found out that iQiyi and Tencent Video (or WeTV) were the most popular SVOD platforms among respondents in China.
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Rakuten Insight. (August 13, 2021). Leading reasons to pay for subscription video-on-demand (SVOD) services in China as of May 2021, by gender [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 03, 2026, from /statistics/1260367/china-reasons-to-subscribe-to-video-streaming-service-providers-by-gender/
Rakuten Insight. "Leading reasons to pay for subscription video-on-demand (SVOD) services in China as of May 2021, by gender." Chart. August 13, 2021. ÌÇÐÄÆƽâ°æ. Accessed August 03, 2026. /statistics/1260367/china-reasons-to-subscribe-to-video-streaming-service-providers-by-gender/
Rakuten Insight. (2021). Leading reasons to pay for subscription video-on-demand (SVOD) services in China as of May 2021, by gender. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 03, 2026. /statistics/1260367/china-reasons-to-subscribe-to-video-streaming-service-providers-by-gender/
Rakuten Insight. "Leading Reasons to Pay for Subscription Video-on-demand (Svod) Services in China as of May 2021, by Gender." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 13 Aug 2021, /statistics/1260367/china-reasons-to-subscribe-to-video-streaming-service-providers-by-gender/
Rakuten Insight, Leading reasons to pay for subscription video-on-demand (SVOD) services in China as of May 2021, by gender ÌÇÐÄÆƽâ°æ, /statistics/1260367/china-reasons-to-subscribe-to-video-streaming-service-providers-by-gender/ (last visited August 03, 2026)
Leading reasons to pay for subscription video-on-demand (SVOD) services in China as of May 2021, by gender [Graph], Rakuten Insight, August 13, 2021. [Online]. Available: /statistics/1260367/china-reasons-to-subscribe-to-video-streaming-service-providers-by-gender/
