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Data on retention in programmatic advertising in the United States between January to May 2021 vs. January to May 2020

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Source

Release date

June 2021

Region

United States

Survey time period

January to May 2020 and January to May 2021

Citation formats

Programmatic advertising retention rate in the U.S. 2021

Published by ÌÇÐÄÆƽâ°æ Research Department, Jul 29, 2021
Between January and May 2021, the retention rate of programmatic advertising in the United States stood at nine percent (compared to the period January to May 2020), which means *** advertisers returned to the ad space. In the first five months of 2021, there were a total of *** thousand programmatic advertisers in the United States, up from *** in the same period a year earlier. Programmatic ad spending in the United States in 2020 was estimated at ** billion U.S. dollars.
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Programmatic advertising worldwideDigital retail media advertising worldwideAdvertising worldwideProgrammatic advertising in the UKMobile advertising and marketing worldwide
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